I’d like to think folks are watching ads they have the capacity to skip with their DVRs because they recognize it’s a way of keeping the shows they love in business by convincing advertisers they’re still going to capture impressions. But if laziness gets folk sitting through more commercials, I suppose I’ll take that, too.
First off all, I applaud anybody who has reached what must be the apex of modern laziness, not even mustering the energy to press the fast-forward button on their remotes. No, wait, scratch that. FIRST of all, I would like to say that it kind of freaks me the fuck out that people know if I've been fast-forwarding through the commercials. Hell, apparently they know if I'm watching what I record within 3 days of recording it, which is maybe a little terrifying too? But my point here was the laziness thing, or the laziness vs. doing-right-by-advertisers thing, because I've been noticing that I increasingly don't skip commercials on the DVR myself, and it's not for either of those reasons. I kind of like having the commercial break to go get something in another room or catch up on email or my news reader and, sure, I could just pause the program, but why not just use the breaks they give you already? Is this weird or do other people also do this?